The Corporate Blogging Book

Title: The Corporate Blogging Book
Author: Debbie Weil
Publisher: The Penguin Group
Copyright: 2006
ISBN: 1-59184-125-9

I recommend this book.

As you can tell – I’m into blogging. “The Corporate Blogging Book” is an introduction to the world of corporate blogging - as in blogging as marketing, blogging as customer service and blogging as communication; and, internal corporate blogging – as in project management and employee communication and feedback.

Blogging is still relatively new but its growing fast. This 2006 book is dated in many respects, but as an introduction to how and why blogging is being done by corporations it was an eye opener. I’m looking at ways to incorporate blogging into my job as a direct result of reading this book.

If you have an interest in blogging, or perhaps in developing a new marketable skill within your current organization, “The Corporate Blogging Book” is worth the read.



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